Y-3 SS2023 photos by Jiro Konami and Emily Okuda-Overhoff

Continuing a lineage of renegade dynamism, Y-3 Spring/Summer 2023 Chapter 1 reinterprets the quintessential visual codes of team sports to celebrate a multifaceted design vision. Drawing on adidas’ athletic heritage, the apparel and accessories range boasts letterman jackets, track pants, cargo pants, shirts, cardigans, caps, and beyond – all featuring brushstroke Y-3 logo graphics that subvert sporting codes through the lens of artisanal handicraft. In addition, a selection of tailored, elegant, silhouettes, brings the collection full circle – blending adidas’ sporting heritage with Yohji’s avant-garde legacy.

The footwear selection is then home to a curated selection of silhouettes that reinterpret the sporting codes of classic adidas franchises through Y-3’s uncompromisingly rebellious lens. Paying homage to the Japanese technique of Sashiko stitching, the Y-3 SUPERSTAR, the Y-3 HICHO, the Y-3 MARATHON TR, and the Y-3 GAZELLE, each feature accentuated tonal stitching – all threads intentionally hanging loosely. Further sneaker highlights include the Y-3 RIVALRY and the futuristic Y-3 RUNNER 4D HALO.

Accompanying the launch of Spring/Summer 2023 Chapter 1 is a campaign that celebrates the roots and origins of Y-3. Shot by Jiro Konami and Emily Okuda-Overhoff, the campaign is set within Japan for the first time in the brand’s history – offering evocative nods to the country’s rich legacy of street-style photography. Journeying from day to night through various locations across Tokyo, the cast of models, each embodying Yohji’s rebellious spirit, is captured candidly in between a fluid set of dynamic movements, which pay homage to the visceral Japanese dance form of Butoh.

Subversively looking ahead to a new era of elevated design and avant-garde aestheticism, Y-3’s Spring/Summer 2023 collection is available from January 13th, 2023 on adidas.com/y-3, in Y-3 stores, and through select global retailers.


 

error: Content is protected !!