Yellow by Sahar | Fall 2024 Bridal Collection photos by Sven Etzelsberger

Yellow by Sahar Bridal Inspiration 


“Pranzo con Greta” draws inspiration from the timeless allure of the Italian women; celebrating their everyday strength, sensuality, and passion. The collection pays homage to the quintessential Italian women who find joy in both the simple pleasures of life and the grandest moments of love.

The name “Greta”, meaning pearl, serves as a source of inspiration and a central theme throughout the collection. The idea of embracing one’s inner beauty and radiating a sense of timelessness, much like the lustrous pearl itself, permeates the collection.

Imagine an abundance of pearly colors; soft blushes, whites and ivory, embellishments, beading, and detailing that is carefully crafted to enhance the bride’s natural charm. Designed with the finest Italian and French fabrics, the collection includes dramatic silhouettes, delicate lace, and 3D flowers.

“Pranzo con Greta” encourages brides to embrace their inner flower, to bloom with beauty, grace, and radiance on their special day, and to treasure the intimate moments and connection that “Lunch with Greta” celebrates.


Sahar Fotouhi is an accomplished designer and fine artist.

Due to Sahar’s talent, she earned a full scholarship to the Parson School of Design where she completed her undergraduate studies. Ever since Sahar has built an impressive career within the fashion industry. She has worked alongside various couture and high-end brands including Thom Browne, Tory Burch, and Marc Jacobs, specializing in artistic design, couture, and textiles. Eventually, Sahar continued her artistic path at Max Azria Atelier for Runway, growing her expertise in luxury design.

Before launching, YELLOW, Sahar, was the Creative Director at Frankie. She received great recognition for her sophisticated and carefully tailored designs, specially catered to modern women. Determined to introduce a unique vision into the bridal world, YELLOW, integrates Sahar’s knowledge of artistry with fashion design, creating wearable pieces of art. Sahar’s mission as a designer is for all brides to feel their intrinsic beauty and immeasurable worth from within, embracing their true selves.


Designer: Sahar Fotouhi, @yellowbysahar

Creative Director: Sahar Fotouhi, @yellowbysahar

Stylist & Producer: Sahar Fotouhi, @yellowbysahar

Photography: Sven Etzelsberger

Hair & Make-up: Anastasia Eisenberg, @makeupbyanastasia

Models: @bountymodels

Accessories: Dolce and Gabbana

Earrings: Oscar de la Renta

Public Relations: ODA Public Relations, @odapr

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