YELLOW by Sahar


Determined to embrace the vast personalities and independence of women, YELLOW BY SAHAR. transcends beyond the typical wedding gown. Yellow is a fearless color in the white world of bridal.  Sahar Fotouhi’s, YELLOW, embodies the daringness in brides to defy the norm and choose a gown reflective of their individual character.

Designed to celebrate the “happiest day of a woman’s life”, YELLOW does not stray away from representing brides’ ambitions and dreams. The combination of original artistry and traditional elements with modern concepts introduces a bold vision into the bridal world.

YELLOW symbolizes more than just a beautiful gown, with each creation full of emotion, innovation, and glamour. The design process is meticulously thought out, no single detail is overlooked from the minimalistic square yellow label to the luxurious velvet yellow hangers.

Created with the most luxurious French and Italian fabrics, the gowns are embellished with French laces, touching the delicate yet dominant side of a YELLOW bride. Each design presents itself as a piece of art with the most diligent care and craftsmanship.

Sahar Fotouhi is an accomplished designer and fine artist.

Due to Sahar’s talent, she earned a full scholarship to the Parsons School of Design where she completed her undergraduate studies. Ever since Sahar has built an impressive career within the fashion industry. She has worked alongside various couture and high-end brands including Thom BrownTory Burch, and Marc Jacobs, specializing in artistic design, couture, and textile. Eventually, Sahar continued her artistic path at Max Azria Atelier for Runway, growing her expertise in luxury design.

Before launching YELLOW, Sahar was the Creative Director at Frankie. She received great recognition for her sophisticated and carefully tailored designs, specifically catered to modern women. Determined to introduce a unique vision into the bridal world, YELLOW integrates Sahar’s knowledge of artistry with fashion design, creating wearable pieces of art. Sahar’s mission as a designer is for all brides to feel their intrinsic beauty and immeasurable worth from within, embracing their true selves.

Sahar Fotouh, @yellowbysahar


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