YouMe Lin, a trailblazer in social media & influencer

YouMe Lin, a trailblazer in social media & influencer marketing for consideration for any upcoming AAPI heritage month coverage or female founder features.
YouMe founded a seven-figure agency in her twenties & works with brands like Living Proof, Korres, Sundays, and more. YouMe has been a fierce advocate for breaking down barriers and pushing brands towards sustainability and eco-consciousness, often as the only Asian female at the executive table. She started her career during college as a creative director at Screenshop, a company later acquired by Snapchat working alongside Kim Kardashian.
YouMe is also the creator of Cloud Cafe, which is dedicated to offering minority female business owners free consultations. She started this in 2021 and has since devoted over 100+ hours to helping small businesses.

Witnessing the lack of minority representation in her industry fueled her passion for change and in 2020, amidst the pandemic, she founded her own agency, Cloud Studio, which has quickly grown into a double-digit team making seven figures in just two years.

Cloud Studio is more than just a business for YouMe; it’s a platform to address the issues she wants to fight for. Her agency portfolio includes a diverse range of sustainable brands, such as beauty brands like Korres, slow fashion like Petite Studio, and eco-conscious haircare brands like Living Proof, just to name a few. YouMe is a force to be reckoned with, with her unwavering commitment to breaking down barriers and making a difference in her industry earning her respect and admiration from her peers and clients alike.


Since 2016, YouMe has been carving out her path in the industry, starting her career while still a college student at NYU. YouMe quickly demonstrated her sharp eye for creativity and innovation during college which led to her appointment as the creative director at Screenshop, a company later acquired by Snapchat. During this time, she worked alongside Kim Kardashian as the brand’s advisor, gaining invaluable experience in the industry.

In her final year of college, YouMe was offered the coveted position of brand director at Naadam, a sustainable fashion brand. There, she led the social media and influencer marketing team, making a significant impact on the company’s growth and success. In addition, she led several partnerships with eco-friendly brands such as Caudalie and Sundays Studios to further amplify the brand’s sustainability messaging.


 

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