DiDu Shanghai SS2021

Di Du is a Chinese fashion designer hailing from Shanghai with a degree in fashion design from the Royal Academy of Fine Arts (Antwerp Fashion Department). Di Du founded her eponymous brand in 2018 and presented her “Under The Skin” SS21 runway collection in Shanghai on October 12.
For the SS21 collection, Di Du takes over the iconic and historic Paramount Hall Shanghai for the runway presentation of her latest collection, titled “Under The Skin”. Di Du’s creations are not your archetypical ballroom attire, but for this collection, Di Du wants to disrupt the common misconception of where up and coming designers belong in regards to showing collections.
 “Many people think that as a young brand, we should go to clubs or somewhere more youthful for our show, but we’re not. I hope everyone can understand that as an emerging brand, the way to create something new can also be through exploring ourselves. It is also important to recognize that DIDU, as a young designer brand, also has a cultural background. This cultural heritage should not be forgotten nor ignored.”

DIDU’s SS21 collection titled “Under The Skin” came into fruition with inspiration primarily from the 2013 film by the same name, directed by Jonathan Glazer. Di Du explains that “When extraterrestrial beings imitate humans, they begin with clothing and makeup first. Meaning that to an extraterrestrial being, clothing is our first layer and to them, our skin.” It’s this concept that sparked the creative process for the collection, focusing primarily on the relationship between the garment and the body. It is also important to mention that for this collection, DIDU offers an innovative take on slit fabrics, inspired by the connection between the power and beauty of the human form.
  The collection is set in cooling nuances asphalt, iced grey, white and radioactive green, juxtaposed with abstract graphics, reflective piping details and contrast stitching. Tailoring and the construction of a feminine bodice are prevalent throughout the collection, matched with exposed skin and cut-outs unveiling the decolletage, belly button and shoulders. In a collection that is sleek, body-hugging and feminine, sudden jabs of masculinity confront the feminine touch – evoking thoughts surrounding what it means to be feminine and powerful. Art deco references and futurism pushes the collection forward into a visual expression that is both soft and hard.

Di Du is a Chinese fashion designer currently based in Antwerp, Belgium. She is a recent Master Graduate from the Royal Academy of Fine Arts (Antwerp Fashion Department). Di has been delivering a mix of feminine/ sexual attraction alongside elegance and has been focusing on feminine power through her collections. Her work doesn’t only bring a hyper feminine, subversive, and futuristic point of view on women, but it also portrays the position they occupy in contemporary society. She draws her inspiration from her Chinese cultural heritages, contemporary female artists, and underground culture. DIDU was established in 2018, after her Bachelor Degree
  Di Du channels narratives of sexuality, political statements, and equality in her collections. Hyperfeminity, subversion, and a futuristic approach are values that inform her clothes and collections.
  Di Du’s accessories combine unique and eye-catching pieces . The range spans from jewellery, to bags, shoes and hats. Futuristic 3D printed accessories or heels, and iconic styles are designed in collaboration with professional graphic designers.
  Approaching fashion from a hyper-feminine, subversive and futuristic point of view has led Di Du to dress the likes of Rosalía and Rico Nasty. The Chinese-born, Antwerp-based designer is inspired by her heritage, trailblazing women – especially artists –, underground culture and the younger generations inspiring a mentality

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