Maison Blanche NYFW SS2024
For their second New York Fashion Week runway, Swiss designer Yannik Zamboni brought the maison blanche 2024 Runway Collection to storied New York nightlife fixture, The Box. Zamboni, who works primarily in the color white, bases his gender-inclusive designs around socio-political themes, and this collection was no exception.
Incorporating a diverse cast reflective of genders, bodies, physical abilities, and personhood, maison blanche’s 2024 collection also featured a social call to action. Partnering with “Tags Against Crime” to bring to light the connection between clothing and its crucial role in aiding victims of sexual assault with their pursuit of justice.
It’s in our DNA to speak up.
It’s in our DNA to fight back.
Expect nothing less from DNA.
The awareness-raising celebration of the beautiful power of our DNA.
THE HAND-KNITS
Three of our looks are hand-knitted by “Made for a Woman” artisans in the brand’s Madagascar Atelier. “Made for a Woman” is the first women-led and women-centered fashion brand in Madagascar; leading by example and weaving a fairer and more sustainable future. The brand has developed and implemented a sustainable, scalable, and innovative business model based on gender equality to prove that fashion can be a driver for positive change. The 3 pieces of this collaboration are made from 50% RAPHIA (a local natural fiber) and 50% recycled cotton and will be proudly presented tonight.
THE ART OF TAILORING
Just as our human DNA is skewed, so are these looks. The back becomes the front and vice versa. Not only styled backward but also constructed in that way, they emphasize the art of tailoring. These looks are made from a blend of 20% linen and 80% viscose and are screen printed in Switzerland in a Cradle2Cradle manner.
THE JERSEYS
Often viewed as a banal knit, the single jersey is most known for its use for plain T-shirts. We gave it a high fashion twist in creating these looks, constructing each piece out of 100% organic cotton and natural fiber-based fillings. Created and developed in our studio in Zurich, we wanted to show that not only is a single jersey not boring, but beauty comes in countless facets.
THE DECONSTRUCTED TRENCH-COATS
Part of our DNA is to deconstruct to discover something new and fresh. The remnants of a trench coat converted into several new pieces. Some stay classic, but most are twisted. Made from 100% organic cotton, woven in Switzerland by Stotz fabric, the weavings are so tight that these fabrics become water-repellent.
CREDITS
Casting: Ben Prince
Styling: Martin Gregory
Hair: Charlie Le Mindu and L’Oreal Professional @lorealpro and @lorealpro_education_us
Makeup: Kali Kennedy
Knitwear: Made For A Woman
Footwear: Dr. Martens
Production: LDJ Productions
