During the weekday, Nicole McLaughlin works as a graphic designer at Reebok.
But after hours her relationship to branded apparel and personal accessories takes a different creative turn.
McLaughlin uses a wide variety of recognizable consumer goods to form totally new products.
Often focusing on footwear, McLaughlin has formed slip-ons out of tennis balls and Levi’s waistband patches, and sandals from eBay packaging tape and IKEA bag handles. Additional creations range from an umbrella of The North Face puffy coats to foldable chairs comprised of athlete’s Gatorade bottles and foam sports fan hands.
The artist chops up and subverts the original functionality of these recognizable products and brands, but also is always careful to maintain—and often repeat—visible logos while she gives each item a new meaning and use.
McLaughlin documents her creations in a closely cropped, plain manner that calls to mind images cataloged for an anthropological study.