GSTQ FW2023

“Expanding into menswear has been a part of GSTQ’s vision from the outset,” said GSTQ Founder, Dany Garcia. “Making sure everyone is empowered to move at their best is core to what we’re doing at GSTQ and is what drives me as a founder. So, clothing from GSTQ is not just clothing; it’s a source of personal power. By moving into menswear, we’re able to reach, inspire, and support more people than ever before.”

GSTQ men’s debut collection will combine luxury and streetwear. Throughout the collection color-blocked sets, knits in bold colors, and polished yet modern silhouettes will be apparent within the array of jackets, coats, sweatshirts, hoodies, tops, tees, pants, and suits.  And with stretch suit separates, convertible outerwear, and a hyperfocus on fit, wearers will feel the GSTQ difference. The buildable collection will be unapologetic in its point of view and designed to support everyone who wears it as they move from personal to professional to social, day to night, and even season to season, allowing consumers to feel as comfortable in who they are as they look.

“We are thrilled to bring the confidence and energy of GSTQ to menswear,” elaborated GSTQ CEO, Katie Mayne, “and are proud to reach more consumers with our evolved positioning and branding. Our clothes are designed to transform the way you feel with fabrics that move with you, fits that support you, and thoughtful styling details. Ultimately, it’s all about empowering you with a collection that you can always count on to reflect the best in you and take you wherever you want to go.”

With the opportunity of expanding into menswear came another: revisiting the GSTQ identity to ensure it provided a powerful platform for the brand to reach as many people as possible, express its purpose, achieve its big ambitions, and allow evolution over time. The new brand identity, marked by vibrant colors and patterns and a renewed logo, which is inspired by the idea of each person’s unique spark, embodies the powerful presence the brand believes everyone has. Just like GSTQ clothing, the new identity takes a refreshing approach to luxury.

It’s an exciting moment for GSTQ as the brand turns up the volume on POV and impact but, this is only the beginning of what Dany Garcia sees as possible. Powered by its commitment to making waves so its customers can shine, GSTQ has its sights set on becoming a lifestyle brand that changes lives for the better—and that no one can live without.

The GSTQ Fall/Winter 2023 menswear collection will be available on August 15th, 2023, on GSTQ.com. Menswear sizes will range from XS – XXL and prices from $78 – $ 798 USD.

The line includes closet staples such as the Hand Knit Sweater and Hybrid Full Zip Hoodie to mix and match with other pieces within the collection, promoting comfortability and style.

The addition of men’s clothing marks a special milestone for GSTQ as the brand has been striving for inclusivity in all ways.

The new collection is now available online on GSTQ.com.


 

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