LAZOSCHMIDL SPRING/SUMMER 2023 “SECRET” Based on teenage celebrity crushes and first experiences visiting post-war exhibitions by Otto Dix, Henri Matisse, and Andy Warhol, the Lazoschmidl Spring/Summer 2023 collection dares to create a symbiosis of 2000’s girl group culture with iconic artist’s legacies.
The core symbol within the collection is Josef Lazo’s grandmother’s dried flower, rediscovered after her passing through a book. The collection takes this memory into the future. Garments feature flower scan prints contrasted with techno-inspired shapes.
The color palette is pure and natural. Black, beige, and silver are accompanied by light green, light blue, and purple. Op-art prints, silver quilt, and sequin mesh evoke a metaphorical rave feeling.
This season, accessories feature messenger bags with integrated cockring and laser-cut acrylic butterfly charms.

  Credits Styling: Emma Thorstrand Hair: Jesper Hallin powered by Redken Make-up: Jasmine Lundmark powered by Kryolan Music: Carl Hjelm Film: Alan Marty


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