Being the fastest growing direct-to-consumer wedding dress company in the United States, Anomalie is excited to launch their new line of semi-custom veils collection that will continue to offer brides quality products while slashing boutique overhead costs.
Set to launch on December 10, 2018, just days after Anomalie’s second anniversary, Offering 30+ styles, veil prices will begin at just $50 for a veil that would normally range between $300-2000.
With 6 different trim options, Anomalie is able to cater to styles and budgets of all brides and offers a quick and easy online ordering process through dressanomalie.com/veils.
“Here at Anomalie, we value what the modern-day bride is interested in which is affordability and customization.
Through a new process, we are able to provide our customers exactly what they are wanting in terms of their veil needs at an unbeatable price through our new veil product launch. “
Utilizing their resources and abilities to provide luxury veils at a fraction of the costs of their competitors, Anomalie is slashing boutique overhead and designer markups to deliver handcrafted veils in a smarter way.
Within the new collection, Anomalie is catering to the style of all brides, offering veils with a choice of 6 different trims, including beading, lace, and a raw edge, 3 different lengths (fingertip, court, and cathedral), and the option to add a blusher to any style.
The veil collection offers 6 unique trim options;
Oopsie Daisy, inspired by Meghan Markle showcases modern and bold florals with a delicate edge
Vintage Vines, that incorporates guipure cotton lace for the classic boho bride
Royal Treatment, offers a wide chantilly trim
Simply Scalloped, has a scalloped lace edge overlaid with a delicate floral pattern
Hint of Sparkle, is a 1/2″ beaded trim with a glittery combination of hand-sewn sequins, pearls, and beads
Tulle Have and To Hold which is a classic tulle veil with a raw cut edge
Anomalie is the fastest-growing direct-to-consumer custom wedding dress company.
Their mission is to bring more value to the wedding dress shopping experience for any body type and wedding style at an affordable price point, starting at $1,000.
Anomalie arrived on the wedding scene in 2016 and within in the last year, eight percent of US brides have contact Anomalie about creating a wedding dress. Anomalie caters to the ‘Smart Savvy Bride’ who can’t find the perfect dress.
The company was founded by Leslie Voorhees and Calley Means, two Harvard Business School classmates.
While in the midst of planning their own wedding, Leslie became disheartened with the entire wedding dress shopping experience from the lack of options to the insane designer markups, she knew there had to be a better solution. When she couldn’t find one, she created her own and Anomalie was born.
With a team consisting of former executives from David’s Bridal, Vera Wang, Stitch Fix, Airbnb, Google and Apple,Anomalie’s new line has been funded by the early backers of Warby Parker, Stitch Fix, Allbirds, and Glossier.